Most people are trying to catch the big fishes, there’s nothing wrong with that, but the problem is you aren’t big enough to catch them yourself because you are just starting out. And the chances that you’ll get a big fish is very slim right now. Just imagine a few hundreds of guys like you going for the same thing. You must really have a name first before the big fishes starts to notice you and how do you do that? FIND SMALLER FISHES and eat them, trying bigger and bigger fishes when you get the chance until you grow bigger yourself. This is how strong companies grew!

Keeping this in mind you’ll avoid the competition. While everybody else is trying to catch the big fishes, you just sort of wait for smaller fishes along the way that you can take. And before you know it, you’re big enough to compete with the others. With the experience you’ve had, you’ll have a better understanding of your clients increasing the likelihood of doing business with them.

One disadvantage of this idea is that it takes TIME. You have to be patient and consistent enough in order to grow. Slowly but surely as they say.

Things to do:
1. Identify your niche
2. Sort the big and smaller fishes and try to catch the smaller ones first
3. Do it consistently, regularly setting the bar higher each time (quantity)
4. Try a bigger fish next time (quality)

Don’t get disappointed thinking that you are under utilizing your capacity. It might look as that but what really happens is that you get stronger and more efficient each time you do it, what I mean is, you don’t lose in the process.

If you can, try to make up in quantity instead, to bring up the challenge. See how far you can go. When you’re boasting each time “hmmm, this is going to be easy…” try getting more and more of the easy stuff and you’ll be surprised of how complex and hard it will get. Time management and allocation of resources are skills which would improved at this point.

It’s really hard to get started. And trying to reach for something big at this moment might blind you from the opportunities around. Remember, you can only eat smaller fishes today but soon you’ll be big enough to catch the big ones. However, it is POSSIBLE to catch bigger fishes when you’re small… How? That I will discuss in another post, so check us out often.

ONWARDS!